Certified Loose Diamonds: How They Are Evaluated (Jack smithTerry)

For those of us who are just getting familiar with the way that gemstones and their evaluation processes work, the certification process can seem very complex and overwhelming. This article will simplify the basic steps of the certification process unique to diamond gemstones, especially certified loose diamonds.

The 4 Cs are graded on a scales. Color, clarity, carat weight and cut are all contributing factors to the general value of a diamond or any other gemstone. Specifically, when it comes to a diamond, color becomes a very important issue. One of the most distinguishing characteristics between a diamond and cubic zirconia, for example, is color. Diamonds are very rarely colorless and often contain traces of brown or yellow upon close examination. The amount of color and the richness of the tints will affect the price, for better or for worse, and can be chemically treated to enhance or remove certain tints.

The clarity spectrum ranks the amount of imperfections, blemishes, inclusions and scratches, their severity and also how hard they are to see by a trained professional as opposed to an everyday person who might encounter the diamond. Trained jewelers and gemologists look at jewelry much closer than customers do. The intensity through which they look at the gemstones is just about second nature, so it makes sense that the ranking system includes it. The ranks marked on this spectrum will also be a part of what makes the diamond affordable or not, factoring heavily into how high of quality the piece is.

Cut doesn't really refer to the shape, but more about what contributes to the shape - the faceting and proportioning of a gemstone in order to show off its brilliance best. There are many kinds of cuts available, and the execution of said cuts will be a contributing factor in what mark the gemologist gives the stone. Lastly, carat weight is the way that we measure mass, at least when it comes to diamonds. The bigger a diamond is, the higher the carat weight. The more weight a diamond has to it, the more it's worth. Weight is a huge factor in the price, as is size, and they go hand in hand.

Loose diamond certification takes place at any one of several international labs that examine the diamonds underneath extremely high powered magnification, allowing trained professional gemologists to get a really good look at the inclusions, scratches and blemishes on the diamond itself. Even the smallest traces of imperfections will be marked down and graded on one of the many scales used to evaluate the overall quality of the diamond.

Jack Terry is a well-known writer who writes extensively about engagement rings and loose diamonds. For more information about Certified Diamonds Placentia CA.

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Illuminating Jewelry Stores (Jack smithTerry)

When designing any retail space, special considerations have to be made in order to properly display and showcase the merchandise. One of the most important aspects beyond layout and decor is the lighting. It can highlight the merchandise and add a specific ambiance for a bold, standout look, or be subtle and pleasing to the eye. No other industry is as reliant on proper lighting design as that of jewelry stores.

There is a reason that diamonds, precious metals, and the gamut of fine jewelry seem to sparkle and shine more in the store than when you get it home. It's a simple fact that there is more light being reflected and refracted by the gems and any other glass and reflective surfaces. It might not seem like it because the various lighting that is generally used is strategically placed and tightly focused on the jewelry and not in your eyes. Ceiling mounted lighting tends to be recessed so that the lamp can only be seen if you are looking directly up at it. While the display lighting is conveniently hidden in the concealed corner of the case. This is done so you are dazzled by the scintillating gems and not the lights.

Depending on the lamps used, the "temperature" can be altered to give diamonds a "cool" quality to them or a "warm" lamp can give gold a warm and welcoming feel. In a single store and even between two displays side by side, you can see a very different ambiance that evokes different feelings for the merchandise being showcased.

Other tricks are used to make the jewelry have a bigger visual impact. By placing the jewelry on black or other dark colored velvet, it enhances the sparkle by acting as a low reflective, matte background. This tactic ensures that the diamond or other gems on whatever piece you're looking at is the focus. If white is used, and it is, diamonds lose some of their apparent sparkle. That is why white is generally used to display dark colored gems and even gold. It comes down to what can offer the most contrast to make the piece "pop" visually.

Stores utilize many psychological tactics, methods and designs to highlight their merchandise to make it as appealing as possible to the buyer. They accomplish this with colors, sounds, smells, and especially lights. Jewelry stores just use light more extensively and more successfully than any other retail industry.

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